Monday, September 21, 2009

Yeah, it's that fast

I got a message from Twitter on Sunday at 12:15AM that some entity was now following me (I'll leave the name out but it sounded like some marketing agency). Ten seconds ago (so that's almost 24 hours to the minute), I got a direct message from them with a "special offer" to their new "Twitter friends" for their internet marketing training program.

Don't I feel special.

They have already been blocked and unfollowed.

It didn't have to be this way at all. They could have let me read their stuff for a while. They could have sent me a message telling me who they are, what they do and the kind of content I could expect from them. Over time, I might have been receptive to a pitch about their internet training. Now they will never know. They apparently wanted to skip the introductions, avoid buying me dinner and just hop right into bed. All without the benefit of me seeing how hot they are.

My friend Jeremy Epstein writes about this all the time. The world has changed. If you try to get in my face with your selling as opposed to engaging me respectfully in a relationship, you're done. You're done because it's just that easy to block you.

1 comment:

Jer979 said...

Right on, brother. Thanks for the shout-out. The good news is that most companies/orgs will keep doing this for a while, which gives everyone else a chance to separate themselves!